How to Optimize Your Checkout Process to Get the Sale

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It’s one thing to get a customer to your website – it’s another thing to convert them. It turns out that you can have millions of views, millions of clicks and spend millions of dollars on advertising and consultants – but if you’re checkout process is faulty and confusing, you can still lose the sale at the end of the … Read More

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LocBox Announces Spa Marketing Advisory Board

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SAN FRANCISCO, CA — LocBox, the leading online marketing platform for the spa and salon industry, is pleased to announce the formation of their new Spa Marketing Advisory Board whose mission is to work with the LocBox management team to optimize the value and benefits spa owners gain from the innovation and performance advantage of the LocBox offering…

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Turning Likes Into Dollars: Why Facebook Likes Still Matter

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Facebook is not just a social network anymore. Facebook is not just about puppy photos, wedding announcements and status updates about the grocery store. The world’s most popular social network is quickly evolving into one of the best advertising platforms out there for businesses and brands of all sizes. But when Facebook announced that brands can expect to reach 1-2% … Read More

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How to Motivate Your Customers to Come Back Time After Time

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Small businesses have a pretty big advantage when it comes to fostering relationships with their customers. With a small team, the opportunities to connect with your customers and build personal relationships are plentiful. And it’s good for business too – returning customers often spend 67% more than new customers. So what can you do to build a community of loyal … Read More

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How to Save That Sale (And Increase Your Revenue by 10%)

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Today’s world of “online everything” has it’s perks: it’s now easier than ever for businesses to reach their ideal customers. People are shopping on their computers, on their cell phones, on their commutes, and on their lunch breaks. No matter where they are, you can reach your customers with the right online presence. But this plethora of online shopping options … Read More

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7 Questions to Ask Before Running a Daily Deal

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Daily deal sites like Groupon and Living Social are a popular marketing tool for many small businesses. They’re easy to set up, promise return in the form of revenue, and most importantly, have access to a large database of potential new customers. But what we’ve seen is that daily deal sites aren’t for everyone. In fact, there are many businesses … Read More

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Do’s and Don’ts of Asking for a Customer’s Email

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Email is one of the best methods for getting in touch with your customers again – in fact over 70% of consumers preferred to hear from brands via email. Email marketing still offers small and local business a cost-effective way to create sustainable, high-value relationships with consumers. In order to build an effective email marketing program, you have to start … Read More

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How to Turn Daily Deal Shoppers Into Loyal Customers

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There are many pros and cons to running daily deals for your business. On the one hand, you’re guaranteed lots of visibility to new customers in your area. On the other hand, daily deals can be expensive and these customers can come in once only to never been seen again. The big question then is, once they’ve stopped in to redeem … Read More

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The 3 Best Emails to Send for Holiday Season Sales

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Whether you’re ready or not, the holiday season is just around the corner. Besides extra staff on site, what are the best ways to make the most of the record-high number of shoppers? Sending the right message at the right time is one of the best ways to capitalize on national trends like holiday shopping. Here are three of the … Read More

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