Marketing to Millennials: How Local Businesses Can Get Inside Their Minds

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The most tech savvy generation. Often called narcissistic and entitled. “Millennial” is the name attributed to the generation born between the early ‘80s and ‘00s. These teens and young adults are frequent customers of your local businesses, and have abundant purchasing power—they spend more than $600 billion per year, and are 65% more likely to eat out with friends than … Read More

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Why Is My Spa Business Failing? Hint: It’s Your Website

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No matter what the benefits of your spa, people may be reluctant to visit it if they don’t know that your local business provides a great experience and is worth the money. A website can help you attract your desired clientele, but posting attractive pictures of your spa on the home page is not enough by itself to get people … Read More

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Are Gift Cards A Good Idea for Your Spa Business?

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Have you considered using gift cards as a marketing tool for your spa business? Although gift card sales are often overlooked, they are one of the best ways for spa owners to attract new customers. According to the Savvy Stylist, 41% of gift card recipients try out a new business because someone gave them a gift card. 7 out of … Read More

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The One Promise You Make As a Local Business

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Customers expect businesses to be active on social media platforms like Facebook and Twitter. As a local business owner, you may not be sure what you’re supposed to be doing on social media. Some local business owners think that posting cute pictures of their kids, cats, or dogs is the best way to use social media, while others post lots … Read More

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The Perfect Facebook Post for A Local Business [Infographic]

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For a local business, Facebook is essential to engaging and nurturing customers, as well as claiming and generating revenue. There are many ways local businesses chose to approach their Facebook marketing strategies, but only a few methods that are key to its success. Which begs the question, what is the right way to post on Facebook? What entails the perfect Facebook post? TrackMaven … Read More

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Twitter’s Controversial New Experiment

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Twitter has launched yet another experiment on its users’ timelines, and this time it’s getting some backlash. A substantial number of users are now seeing favorited tweets in their timelines, when before this only this existed for retweets. In addition, users are getting notifications when someone they follow starts to follow someone else. Some users have been complaining, saying that Twitter … Read More

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