How to Optimize Your Checkout Process to Get the Sale

by

It’s one thing to get a customer to your website – it’s another thing to convert them. It turns out that you can have millions of views, millions of clicks and spend millions of dollars on advertising and consultants – but if you’re checkout process is faulty and confusing, you can still lose the sale at the end of the … Read More

Read More

LocBox Announces Spa Marketing Advisory Board

by

SAN FRANCISCO, CA — LocBox, the leading online marketing platform for the spa and salon industry, is pleased to announce the formation of their new Spa Marketing Advisory Board whose mission is to work with the LocBox management team to optimize the value and benefits spa owners gain from the innovation and performance advantage of the LocBox offering…

Read More

Turning Likes Into Dollars: Why Facebook Likes Still Matter

by

Facebook is not just a social network anymore. Facebook is not just about puppy photos, wedding announcements and status updates about the grocery store. The world’s most popular social network is quickly evolving into one of the best advertising platforms out there for businesses and brands of all sizes. But when Facebook announced that brands can expect to reach 1-2% … Read More

Read More

How to Motivate Your Customers to Come Back Time After Time

by

Small businesses have a pretty big advantage when it comes to fostering relationships with their customers. With a small team, the opportunities to connect with your customers and build personal relationships are plentiful. And it’s good for business too – returning customers often spend 67% more than new customers. So what can you do to build a community of loyal … Read More

Read More

How to Save That Sale (And Increase Your Revenue by 10%)

by

Today’s world of “online everything” has it’s perks: it’s now easier than ever for businesses to reach their ideal customers. People are shopping on their computers, on their cell phones, on their commutes, and on their lunch breaks. No matter where they are, you can reach your customers with the right online presence. But this plethora of online shopping options … Read More

Read More

7 Questions to Ask Before Running a Daily Deal

by

Daily deal sites like Groupon and Living Social are a popular marketing tool for many small businesses. They’re easy to set up, promise return in the form of revenue, and most importantly, have access to a large database of potential new customers. But what we’ve seen is that daily deal sites aren’t for everyone. In fact, there are many businesses … Read More

Read More