Why Your Business Should Be on Instagram

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Making an Impact in a Mobile World As the world trends in a torrential tide of favorites, follows and sharing between friends, Instagram’s impact continues to make quite the impression. In a recent study by brandwatch.com, Instagram’s insane growth is thoroughly examined analytically, punctuated by the point that there’s currently an estimated 400 million active members — or approximately 30% of … Read More

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Picture the Perfect Campaign: Tips for Finding the Right Image

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Image is everything. Isn’t it? As a collective, people are a visual sort who respond appropriately to alluring images and graphics everywhere from the real world to the world wide web. When it comes to constructing a campaign that converts, keep in mind that choosing the right imagery is a crucial component to your success. The Rules of Engagement First … Read More

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Provide Overwhelming Value, or Die Trying

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“Your true worth is determined by how much more you give in value than you take in payment. “ This is Pindar’s first “Law of Stratospheric Success” from The Go-Giver by Bob Burg and John David Mann, a book that explores the power of giving within realm of business. The five laws enclosed in that book have had an enormous impact on my life and … Read More

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Conversions and a Call to Action: PPC, SEM and CTA

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Are you missing returns on your Pay-Per-Click and Search Engine Marketing Efforts? Perhaps you’re missing the all-important call to action! Anyone who has dipped their toes into the marketing world knows we love our acronyms. And once you shelled out thousands of dollars for web traffic consultants, the acronyms become pretty easy to remember. These campaigns can be vital to the … Read More

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The 2-Minute Drill: Google+ Changes

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Small Business Owners, Beware: Google Changed the Rules for Reputation Management (But Don’t Worry – We’ve Got your Back) What’s Changed Did you hear the news? Google+ recently rolled out a new page format. As it pertains to businesses, Google+ reviews are no longer easily visible on your Google+ page. That means you’ll likely get less social carry from Google+ … Read More

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