Creating a Birthday Campaign that Takes the Cake

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We’re going to market like it’s your birthday. Unique in universal appeal, a birthday is celebration that connects us all on our special day and provides a gentle reminder to reach out to those that matter most in a hopefully non-belated fashion. Birthdays are the one piece of demographic information that everyone on your email list has in common—because after … Read More

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3 Ways to Drive Customer Referrals to Your Small Business

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You’ve got a friend in me. From narrowing down the choice of which movie to see on a rain-soaked Saturday to acquiring assistance on cherry-picking the perfect appetizer before a big meal, we tend to resort to the recommendations of friends whenever we need a helping hand. When it comes to maximizing the potential of your campaign’s success, referral marketing can play a … Read More

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