Tis’ the Season
It’s the most wonderful time of the year. A seasonal sleigh ride of cookie baking, snowman building, and enough email marketing opportunites to make Santa smile. In fact, 20% of online sales among eCommerce retailers came directly from strategically sent email campaigns during the 2015 holiday season.
Whether your gift-giving goal is to drive sales, get people in the door for an exclusive event, or just wish your customers happy holidays, FetchRev’s customizable campaigns help you tailor your holiday message to your heart’s desire.
We’ve made our list, so check it twice and discover a little inspiration this holiday season from all of us at FetchRev.
1. Give the Gift of Great Service
Gift cards are universal crowd-pleasers, and they make a great alternative to products and services. Reward your customers for buying gift cards by offering a little something extra. Give them the ability to purchase gift cards online by using a Buy Now campaign template, or promote your gift card deals in a newsletter.
2. Are You Open? Holiday Hours
Keep customers in the know about any changes in your schedule due to school break, holiday closings, or snowy weather with a newsletter campaign. This can also be an opportunity to share any ongoing promotions.
3. Close the Book on 2016 in Style with an End-Of-Year Sale
Thank customers for their business with discounts on their favorite services. Use a Coupon or Buy Now campaign to offer a healthy holiday percentage off products or services, or create a gift guide by embedding Buy Now offers into a newsletter.
4. Come One, Come All: Holiday Event Invite
Is your business hosting a holiday bash or a seasonal soiree? Get the word out about your upcoming events with a custom newsletter—or use a Coupon campaign to gather a headcount in the form of RSVPs.
5. Boost Your Business by Giving Back
Celebrate the spirit of giving by partnering with a local charity and collecting donations. Try creating a Buy Now campaign and donating a percentage of each purchase to a worthy cause such as Toys for Tots or St.Jude. Promote your efforts with a custom newsletter and social posting on Facebook.