Creating a Birthday Campaign that Takes the Cake

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We’re going to market like it’s your birthday. Unique in universal appeal, a birthday is celebration that connects us all on our special day and provides a gentle reminder to reach out to those that matter most in a hopefully non-belated fashion. Birthdays are the one piece of demographic information that everyone on your email list has in common—because after … Read More

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3 Ways to Drive Customer Referrals to Your Small Business

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You’ve got a friend in me. From narrowing down the choice of which movie to see on a rain-soaked Saturday to acquiring assistance on cherry-picking the perfect appetizer before a big meal, we tend to resort to the recommendations of friends whenever we need a helping hand. When it comes to maximizing the potential of your campaign’s success, referral marketing can play a … Read More

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4 New Year’s Resolutions for Small Business Owners

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In one year and out the other. Amid the traditional celebratory toasts of bubbly and customary chorus of Auld Lang Syne lies resolutions audibly or privately expressed in eager anticipation of a brand new year. But before you can start 2017 off with a bang, take the necessary time to acknowledge all that you accomplished and experienced in 2016 with an eye toward … Read More

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5 Ways to Reach Your Clients During the Holiday Shopping Season

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Tis’ the Season It’s the most wonderful time of the year. A seasonal sleigh ride of cookie baking, snowman building, and enough email marketing opportunites to make Santa smile. In fact, 20% of online sales among eCommerce retailers came directly from strategically sent email campaigns during the 2015 holiday season. Whether your gift-giving goal is to drive sales, get people … Read More

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The Power and Potential of a Strong Online Presence

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Strength in Numbers  No matter the industry, a healthy online presence serves as the sturdy foundation beneath the home of any well-structured marketing strategy. As a reminder, note that 64% off all in-store sales are influenced by what your customers discover online, so even if a majority of your clientele prefer to do their actual business offline, there’s still value to be unearthed in … Read More

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Writing Subject Lines that Click

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  On the Subject of Subject Lines   Step, for a moment, into a typical morning in the life of a single recipient on your email list. She wakes up, instantly powers on her smartphone, and begins scrolling through a river of information. Breaking news, photos from her best friend’s birthday party, sample sales at her favorite stores—each holding her … Read More

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Why Online Reviews Should Matter to Your Business

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Making sense of the good, the bad, and everything in between. When it comes to your online reputation – reviews are the rock & roll to word-of-mouth’s country classics. Simply put, online reviews have become a customary, convenient response for your clients to share their thoughts and rate their experiences for all to see. Furthermore, sites that publish crowd-sourced reviews such … Read More

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5 Copywriting Tips to Boost Your Next Campaign

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The difference is in the details While not everyone can be a copy casting wizard of wordsmithery, absolutely anyone can channel their inner writing talent and craft a consumer pleasing campaign that produces positive results. Tapping into FetchRev’s big book of best practices, let’s take a look at five tips that will bring your next offer to life. 1. Stick to the … Read More

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Why Your Business Should Be on Instagram

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Making an Impact in a Mobile World As the world trends in a torrential tide of favorites, follows and sharing between friends, Instagram’s impact continues to make quite the impression. In a recent study by brandwatch.com, Instagram’s insane growth is thoroughly examined analytically, punctuated by the point that there’s currently an estimated 400 million active members — or approximately 30% of … Read More

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