You’ve got a friend in me. From narrowing down the choice of which movie to see on a rain-soaked Saturday to acquiring assistance on cherry-picking the perfect appetizer before a big meal, we tend to resort to the recommendations of friends whenever we need a helping hand. When it comes to maximizing the potential of your campaign’s success, referral marketing can play a … Read More
4 New Year’s Resolutions for Small Business Owners
In one year and out the other. Amid the traditional celebratory toasts of bubbly and customary chorus of Auld Lang Syne lies resolutions audibly or privately expressed in eager anticipation of a brand new year. But before you can start 2017 off with a bang, take the necessary time to acknowledge all that you accomplished and experienced in 2016 with an eye toward … Read More
How to Drive Successful Results with Automated Emails
Reputation, Revenue, and Return Business Be timely. Be personal. Be relevant. This is the guiding mantra of email marketing, the words to live by that makes the difference between a missed opportunity and a revenue-generating machine. Despite the rise of social media, email remains one of the most effective channels to connect with your audience, however, building relationships with customers … Read More
The Power and Potential of a Strong Online Presence
Strength in Numbers No matter the industry, a healthy online presence serves as the sturdy foundation beneath the home of any well-structured marketing strategy. As a reminder, note that 64% off all in-store sales are influenced by what your customers discover online, so even if a majority of your clientele prefer to do their actual business offline, there’s still value to be unearthed in … Read More
Writing Subject Lines that Click
On the Subject of Subject Lines Step, for a moment, into a typical morning in the life of a single recipient on your email list. She wakes up, instantly powers on her smartphone, and begins scrolling through a river of information. Breaking news, photos from her best friend’s birthday party, sample sales at her favorite stores—each holding her … Read More
Why Online Reviews Should Matter to Your Business
Making sense of the good, the bad, and everything in between. When it comes to your online reputation – reviews are the rock & roll to word-of-mouth’s country classics. Simply put, online reviews have become a customary, convenient response for your clients to share their thoughts and rate their experiences for all to see. Furthermore, sites that publish crowd-sourced reviews such … Read More
Provide Overwhelming Value, or Die Trying
“Your true worth is determined by how much more you give in value than you take in payment. “ This is Pindar’s first “Law of Stratospheric Success” from The Go-Giver by Bob Burg and John David Mann, a book that explores the power of giving within realm of business. The five laws enclosed in that book have had an enormous impact on my life and … Read More
On FetchRev: What’s in a name?
At FetchRev we believe deeply that words are important; that what we say and how we say it matters. This is why we’ve started calling our software platform “The Heart” and our customer service and creative campaign delivery “The Hands.” Our Software is the muscle that keeps the marketing blood pumping and our Success Team (a killer crew of Strategists, … Read More
Are Gift Cards A Good Idea for Your Spa Business?
Have you considered using gift cards as a marketing tool for your spa business? Although gift card sales are often overlooked, they are one of the best ways for spa owners to attract new customers. According to the Savvy Stylist, 41% of gift card recipients try out a new business because someone gave them a gift card. 7 out of … Read More
Frame Your Call-To-Actions Like A Pro
Consumer activity depends entirely on the way a message was framed. In order to maximize revenue in your small business, you must craft your message in a way that will generate a response. If your message isn’t targeted, consumers won’t respond and your marketing power will plummet. So how do you target your message? Within messaging, there are a few … Read More
