3 Ways to Drive Customer Referrals to Your Small Business

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You’ve got a friend in me. From narrowing down the choice of which movie to see on a rain-soaked Saturday to acquiring assistance on cherry-picking the perfect appetizer before a big meal, we tend to resort to the recommendations of friends whenever we need a helping hand. When it comes to maximizing the potential of your campaign’s success, referral marketing can play a … Read More

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From Window Shopper to Loyal Customer: Understanding the Fundamentals of Lead Nurturing

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Today’s online customers live in a world of endless possibilities. They spend the majority of their time finding a business they want to purchase from and less time actually making the purchase. Because of that, small businesses need to create the right online environment for all types of shoppers, whether someone is just browsing or is ready to buy right … Read More

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What Is Retargeting and How Will It Help Me Acquire New Customers?

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Photo courtesy of: Erika via Flickr There are a lot of really complex marketing concepts out there. From SEO to conversion optimization to retention marketing. One of the trickiest concepts is a topic called retargeting. Retargeting goes hand-in-hand with paid advertising such as Google AdWords and Facebook Advertising. Retargeting is often overlooked because it seems like a lot of hand waving and … Read More

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Do’s and Don’ts of Running Online Ads for Your Business

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As more and more people reach for Google instead of the phone book, online ads are becoming the best way to get your business in front of the right people. Solutions such as Facebook Ads and Google AdWords put your ads where people are hanging out. If done correctly, these platforms can open up an entirely new market of new … Read More

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How to Optimize Your Checkout Process to Get the Sale

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It’s one thing to get a customer to your website – it’s another thing to convert them. It turns out that you can have millions of views, millions of clicks and spend millions of dollars on advertising and consultants – but if you’re checkout process is faulty and confusing, you can still lose the sale at the end of the … Read More

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How to Motivate Your Customers to Come Back Time After Time

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Small businesses have a pretty big advantage when it comes to fostering relationships with their customers. With a small team, the opportunities to connect with your customers and build personal relationships are plentiful. And it’s good for business too – returning customers often spend 67% more than new customers. So what can you do to build a community of loyal … Read More

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How to Save That Sale (And Increase Your Revenue by 10%)

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Today’s world of “online everything” has it’s perks: it’s now easier than ever for businesses to reach their ideal customers. People are shopping on their computers, on their cell phones, on their commutes, and on their lunch breaks. No matter where they are, you can reach your customers with the right online presence. But this plethora of online shopping options … Read More

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7 Questions to Ask Before Running a Daily Deal

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Daily deal sites like Groupon and Living Social are a popular marketing tool for many small businesses. They’re easy to set up, promise return in the form of revenue, and most importantly, have access to a large database of potential new customers. But what we’ve seen is that daily deal sites aren’t for everyone. In fact, there are many businesses … Read More

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How to Turn Daily Deal Shoppers Into Loyal Customers

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There are many pros and cons to running daily deals for your business. On the one hand, you’re guaranteed lots of visibility to new customers in your area. On the other hand, daily deals can be expensive and these customers can come in once only to never been seen again. The big question then is, once they’ve stopped in to redeem … Read More

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