The great divide. With a little bit of ingenuity and a whole lot of collected data, segmenting your email list can lead to increased open rates, amplified engagement, and roaring revenue possibilities before your very eyes. Quite simply, effective list segmentation is kind of big deal. According to DMA, 77% of email marketing ROI came directly from segmented, targeted, and … Read More
You’ve got a friend in me. From narrowing down the choice of which movie to see on a rain-soaked Saturday to acquiring assistance on cherry-picking the perfect appetizer before a big meal, we tend to resort to the recommendations of friends whenever we need a helping hand. When it comes to maximizing the potential of your campaign’s success, referral marketing can play a … Read More
Reputation, Revenue, and Return Business Be timely. Be personal. Be relevant. This is the guiding mantra of email marketing, the words to live by that makes the difference between a missed opportunity and a revenue-generating machine. Despite the rise of social media, email remains one of the most effective channels to connect with your audience, however, building relationships with customers … Read More
Making sense of the good, the bad, and everything in between. When it comes to your online reputation – reviews are the rock & roll to word-of-mouth’s country classics. Simply put, online reviews have become a customary, convenient response for your clients to share their thoughts and rate their experiences for all to see. Furthermore, sites that publish crowd-sourced reviews such … Read More
“Your true worth is determined by how much more you give in value than you take in payment. “ This is Pindar’s first “Law of Stratospheric Success” from The Go-Giver by Bob Burg and John David Mann, a book that explores the power of giving within realm of business. The five laws enclosed in that book have had an enormous impact on my life and … Read More
Are you missing returns on your Pay-Per-Click and Search Engine Marketing Efforts? Perhaps you’re missing the all-important call to action! Anyone who has dipped their toes into the marketing world knows we love our acronyms. And once you shelled out thousands of dollars for web traffic consultants, the acronyms become pretty easy to remember. These campaigns can be vital to the … Read More
Small Business Owners, Beware: Google Changed the Rules for Reputation Management (But Don’t Worry – We’ve Got your Back) What’s Changed Did you hear the news? Google+ recently rolled out a new page format. As it pertains to businesses, Google+ reviews are no longer easily visible on your Google+ page. That means you’ll likely get less social carry from Google+ … Read More
Our new advertising feature for local businesses was recently featured on TechCrunch. With this new addition, not only are we helping local businesses engage with their existing database of customers, but we are also helping them find new customers on Facebook and Google.
There comes a point for every small business owner when they want to find someone to help with marketing. The great thing is that there are a ton of marketing companies built just for small businesses. The not-so-great thing is that there are a ton of marketing companies built just for small businesses. With the plethora of options – email marketing services, social … Read More
When working with our customers, we hear a lot of ideas about marketing that simply aren’t true. Here are some of the most common myths we’ve heard and what you can do instead in order to increase your sales.