3 Ways to Drive Customer Referrals to Your Small Business

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You’ve got a friend in me. From narrowing down the choice of which movie to see on a rain-soaked Saturday to acquiring assistance on cherry-picking the perfect appetizer before a big meal, we tend to resort to the recommendations of friends whenever we need a helping hand. When it comes to maximizing the potential of your campaign’s success, referral marketing can play a … Read More

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4 New Year’s Resolutions for Small Business Owners

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In one year and out the other. Amid the traditional celebratory toasts of bubbly and customary chorus of Auld Lang Syne lies resolutions audibly or privately expressed in eager anticipation of a brand new year. But before you can start 2017 off with a bang, take the necessary time to acknowledge all that you accomplished and experienced in 2016 with an eye toward … Read More

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5 Copywriting Tips to Boost Your Next Campaign

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The difference is in the details While not everyone can be a copy casting wizard of wordsmithery, absolutely anyone can channel their inner writing talent and craft a consumer pleasing campaign that produces positive results. Tapping into FetchRev’s big book of best practices, let’s take a look at five tips that will bring your next offer to life. 1. Stick to the … Read More

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Picture the Perfect Campaign: Tips for Finding the Right Image

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Image is everything. Isn’t it? As a collective, people are a visual sort who respond appropriately to alluring images and graphics everywhere from the real world to the world wide web. When it comes to constructing a campaign that converts, keep in mind that choosing the right imagery is a crucial component to your success. The Rules of Engagement First … Read More

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Conversions and a Call to Action: PPC, SEM and CTA

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Are you missing returns on your Pay-Per-Click and Search Engine Marketing Efforts? Perhaps you’re missing the all-important call to action! Anyone who has dipped their toes into the marketing world knows we love our acronyms. And once you shelled out thousands of dollars for web traffic consultants, the acronyms become pretty easy to remember. These campaigns can be vital to the … Read More

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How to Optimize Your Website for More Sales

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Having a website in today’s world of tech-savvy shopper is like having a shopfront that is always open and easy to maintain. But it doesn’t stop there; once you’ve set yourself up with a good website, it’s also important to make sure it’s easy for web browsers to buy. So what can you do to turn casual Google searches into profitable … Read More

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