3 Ways to Drive Customer Referrals to Your Small Business

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You’ve got a friend in me. From narrowing down the choice of which movie to see on a rain-soaked Saturday to acquiring assistance on cherry-picking the perfect appetizer before a big meal, we tend to resort to the recommendations of friends whenever we need a helping hand. When it comes to maximizing the potential of your campaign’s success, referral marketing can play a … Read More

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The Power and Potential of a Strong Online Presence

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Strength in Numbers  No matter the industry, a healthy online presence serves as the sturdy foundation beneath the home of any well-structured marketing strategy. As a reminder, note that 64% off all in-store sales are influenced by what your customers discover online, so even if a majority of your clientele prefer to do their actual business offline, there’s still value to be unearthed in … Read More

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These 3 Social Media Marketing Mistakes Could Be Costing You Customers

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Every business should have it’s own social media strategy. Because there are so many people on channels like Facebook and Twitter, businesses should try to reach them where they’re spending the majority of their time. While the nitty gritty of each businesses’ plan will inevitably vary, there are a few key things you should always keep in mind if you want to … Read More

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4 Reasons Why You Absolutely Need to Focus on Facebook Marketing

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Facebook isn’t just for sharing vacation photos and stalking your childhood nemesis anymore – Facebook is now where millennial get their political news, where people find jobs and apartments, and most importantly, where businesses find customers. If you’re brand new to online marketing for your business, Facebook is a great place to start. Not only are you reaching millions, if not … Read More

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5 Places to Find Free Images for Social Media Posts

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Visual content is extremely important for standing out on social media – better images mean better engagement which means better conversions and (hopefully) more revenue. But how do you find good quality, engaging images that you are legally allowed to use?

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5 Exciting Valentine’s Day Email Marketing Campaigns

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National holidays are always a great way to start a conversation with your customers – and Valentine’s Day is no exception. Sending email offers and specials around the holiday is a great way for small businesses looking to engaging existing customers and drive revenue. We’ve worked with hundreds of clients to create, optimize and deliver their Valentine’s Day email marketing … Read More

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3 Marketing Tips Small Businesses Can Learn from Super Bowl Ads

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The Super Bowl is one of the most anticipated sporting competitions of the year. But there’s always another competition: who has the best commercials. In 2015, national brands reported spending an average of $4.5 million dollars for a 30-second ad spot. And understandably so – well over 100 million people tune into watch the Super Bowl every year. Marketers spend … Read More

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3 Marketing Strategies You Should Leave to the Experts (And Which Ones You Can Do Yourself)

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Marketing is important to building your brand, but many small businesses waste time and money trying to do it all themselves. No business has the time to run a full-scale marketing campaign and run the business. In many cases, business owners can and should look to outsource certain needs to more specialized marketing experts who will save you time and … Read More

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