The Power and Potential of a Strong Online Presence

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Strength in Numbers  No matter the industry, a healthy online presence serves as the sturdy foundation beneath the home of any well-structured marketing strategy. As a reminder, note that 64% off all in-store sales are influenced by what your customers discover online, so even if a majority of your clientele prefer to do their actual business offline, there’s still value to be unearthed in … Read More

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Why Online Reviews Should Matter to Your Business

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Making sense of the good, the bad, and everything in between. When it comes to your online reputation – reviews are the rock & roll to word-of-mouth’s country classics. Simply put, online reviews have become a customary, convenient response for your clients to share their thoughts and rate their experiences for all to see. Furthermore, sites that publish crowd-sourced reviews such … Read More

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Why Your Business Should Be on Instagram

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Making an Impact in a Mobile World As the world trends in a torrential tide of favorites, follows and sharing between friends, Instagram’s impact continues to make quite the impression. In a recent study by brandwatch.com, Instagram’s insane growth is thoroughly examined analytically, punctuated by the point that there’s currently an estimated 400 million active members — or approximately 30% of … Read More

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Picture the Perfect Campaign: Tips for Finding the Right Image

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Image is everything. Isn’t it? As a collective, people are a visual sort who respond appropriately to alluring images and graphics everywhere from the real world to the world wide web. When it comes to constructing a campaign that converts, keep in mind that choosing the right imagery is a crucial component to your success. The Rules of Engagement First … Read More

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Provide Overwhelming Value, or Die Trying

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“Your true worth is determined by how much more you give in value than you take in payment. “ This is Pindar’s first “Law of Stratospheric Success” from The Go-Giver by Bob Burg and John David Mann, a book that explores the power of giving within realm of business. The five laws enclosed in that book have had an enormous impact on my life and … Read More

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Conversions and a Call to Action: PPC, SEM and CTA

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Are you missing returns on your Pay-Per-Click and Search Engine Marketing Efforts? Perhaps you’re missing the all-important call to action! Anyone who has dipped their toes into the marketing world knows we love our acronyms. And once you shelled out thousands of dollars for web traffic consultants, the acronyms become pretty easy to remember. These campaigns can be vital to the … Read More

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The Ultimate Guide to Word of Mouth Marketing for Local Businesses

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Although people often search online for local businesses and services, the best form of advertising is still word of mouth. Businesses attract more customers via word of mouth marketing than through any other marketing channel; in order to succeed, you’ll need to maximize your word of mouth referrals. Word of Mouth Defined According to Entrepreneur.com, word of mouth advertising is: An … Read More

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8 Easy Ways to Create Amazing Visual Content with Your Smartphone

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Visual content is important to customer engagement. Research shows that social media posts that contain photos or images are 55 to 94 percent more likely to get comments or shares than those that do not. If you’re a small business owner, you might wonder how you can create the visual content you need without spending time or money you don’t have. Fortunately, … Read More

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Why Is Facebook Important For Your Business?

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Why isn’t it?  As most of us know, Facebook today still holds to be one of the largest websites on the internet…and it’s free. Showcasing your business on Facebook has proven to be not only the best free platform, but also the only platform with 1 billion active users.  With the ability to reach  an unlimited population, how can your … Read More

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Color and Marketing: Why Colors Affect What You Buy

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  Have you ever considered how crucially important color is when persuading consumers?  If you haven’t until now, we’re sure you’ll be surprised by the news we have for you. Visual cues in general are the leading deciding factor for most consumers when making final purchases, whereas sound, smell, and texture take the backseat.

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