Why Online Reviews Should Matter to Your Business

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Making sense of the good, the bad, and everything in between. When it comes to your online reputation – reviews are the rock & roll to word-of-mouth’s country classics. Simply put, online reviews have become a customary, convenient response for your clients to share their thoughts and rate their experiences for all to see. Furthermore, sites that publish crowd-sourced reviews such … Read More

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Get Ready to See Yelp In A Lot More Places

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In an attempt to make Yelp “the most useful local information to as many users as possible”, Yelp is increasing how often applications can use their local business data. This includes review snippets, photos, and business information.

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Google Adds Yelp-Like Features to Google Maps

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In yet another development of the Google versus Yelp battle for control of the search market, Google has added new Yelp-like features to their popular Google Maps iPhone and iPad app. Google made several changes to their app to mimic the review-based power of Yelp, one of which is an “Explore” feature which lists nearby restaurants and activities organized in … Read More

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How to Survive and Thrive in the Face of Negative Online Reviews

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Running your business in the digital age involves effectively managing your online reputation. The Internet affords you all sorts of ways to reach customers through advertising, but the web is often also a forum for disgruntled clients to vent their frustrations. While you may feel helpless in softening the blow of a negative review of your products or services, you … Read More

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Google+ vs. Yelp Online Reviews- What’s the Difference?

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Online reviews are important for every small business because they establish credibility with new customers- in fact, a recent study shows that 83% of buyers no longer trust advertising but most trust recommendations from users online. When deciding where to go for dinner, for a haircut, or any other local service, people turn to websites like Yelp or Google. Yelp and … Read More

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How to Succeed on Yelp – Managing Your Online Reputation

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Getting found on Yelp can make or break your local business.  And managing your Yelp profile is critical to getting found.  So how best to manage your profile to bring new business through your doors?  Just ask Yelp. Yelp is hosting a 23 city tour for local business owners to talk to their social media savvy peers who will share … Read More

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