Cloudy with a chance of revenue. April may be notorious for its precipitation, but a true small business rainmaker knows that revenue is ripe for the picking during these 30 spring days. Before hunting down your galoshes and umbrella for a stomp in the puddles, make note of these upcoming dates and events to target for campaign opportunities. With all … Read More
Timely Results—3 Bright Ideas for Spring Success
Spring forward. This past Sunday, we set the hour hand back on our collective alarm clocks, cuckoo clocks, pocket watches, and Apple Watches, praising the high heavens for that oh-so-precious extra hour of daylight. All this sunshine naturally brightens our mood, our outlook, and our approach—and this is said with no disrespect to those 2:00 AM brilliant ideas that randomly … Read More
Victory Lap: Dallas Karting Complex Earns 1MM in Revenue with FetchRev
And we’re off to the races. On the race tracks at Dallas Karting Complex, there’s only one speed: fast. When it comes to getting customers back on the course, developing a digital promotions strategy to kick things into high gear karting-style came with an added push. DKC’s owner had already done the heavy lifting as their email collection process netted … Read More
Black Friday, Cyber Monday: How to Schedule Your Campaigns for Success
‘Tis the season of giving. Last year represented a marketing milestone for online shopping during the hectic holiday hustle of the always busy Thanksgiving weekend. With a seasonal shift continuing to drift further away from the traditional lengthy lines and shopping cart sprints of years past, a record $3.34 billion was spent online as shoppers chose to spend their dollars … Read More
Special Delivery Vol. 2—Finding Your Way Around Spam Filters
Because when it comes to email marketing, there’s nothing quite as frustrating as a failure to launch. Editor’s Note: Click here for the first installment of our series on spam. It’s a done deal. From choosing the perfect price points to spotlighting your most popular services, you’ve successfully nailed each and every best practice recommended and you’re ready to rake … Read More
Special Delivery—Three Ways to Sidestep Spam Filters on the Way to Email Success
Return to Sender. Emails effortlessly transcend traditional methods of connecting with your clients by delivering a special deal or can’t-miss event at any given instant to inviting inboxes everywhere. Such simplicity, however, is not without a few well-placed provisions and safeguards that when triggered, filter out potential unsolicited emails much to the chagrin of marketers everywhere. Fortunately, with the know-how to necessarily stay … Read More
3 Email Marketing Tips to Maximize Your Mother’s Day Results
Mum’s the Word The third-most popular holiday in terms of consumer spending is also one that tends to sneak up on us the most. With spring in full swing, barbecues heating up, and beach season beckoning, a day devoted to Mom catches even the most conscientious of us by surprise. As marketers, we can capitalize on both people’s propensity to … Read More
Winning Customers Back, One Campaign at a Time
Baby Come Back. You’ve written, you’ve called, you’ve even stood outside in the rain playing their favorite jams from an oversized speaker. When the same old song and dance fail to show how much you want your customer to return to your business, it’s time to alter your approach and win them back with a strategy determined to bring them back … Read More
Spring Cleaning for Email Marketing
Without it feeling like a chore. You’ve purged the closet, straightened out the garage, and tidied up the trunk of your car. Now, in the spirit of sunnier spring days, it’s time to take a good, long look at your email marketing practices and undertake a bit of decluttering. We’re tasking you with three to-do’s that will increase your success … Read More
The Price is Right: 3 Guidelines for Discounting Your Next Campaign
Let’s make a deal. Everyone loves a bargain. We scavenge the clearance racks at our favorite retailers, count the seconds down until a sample sale starts, and scour thousands of deal sites searching for the seller with the lowest price. It’s common knowledge that consumers are more likely to spend money when they’re also saving money, so how can you create … Read More
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