Return to Sender. Emails effortlessly transcend traditional methods of connecting with your clients by delivering a special deal or can’t-miss event at any given instant to inviting inboxes everywhere. Such simplicity, however, is not without a few well-placed provisions and safeguards that when triggered, filter out potential unsolicited emails much to the chagrin of marketers everywhere. Fortunately, with the know-how to necessarily stay … Read More
The Price is Right: 3 Guidelines for Discounting Your Next Campaign
Let’s make a deal. Everyone loves a bargain. We scavenge the clearance racks at our favorite retailers, count the seconds down until a sample sale starts, and scour thousands of deal sites searching for the seller with the lowest price. It’s common knowledge that consumers are more likely to spend money when they’re also saving money, so how can you create … Read More
Writing Subject Lines that Click
On the Subject of Subject Lines Step, for a moment, into a typical morning in the life of a single recipient on your email list. She wakes up, instantly powers on her smartphone, and begins scrolling through a river of information. Breaking news, photos from her best friend’s birthday party, sample sales at her favorite stores—each holding her … Read More
